MITERA Hospital was honored with the Corporate Superbrands Greece award
MITERA Hospital was honored with the Corporate Superbrands Greece award, as it accumulated the highest overall score in the “Healthcare Institutions-Diagnostic Centres” category.
The Corporate Superbrands 2011-2012 were selected out of approximately 2,000 candidate brands, based on the score given by the experts’ committee, as well as the opinion poll conducted by the market research company Focus Bari to (a) the wider public and (b) among representatives of Greece’s business community, according to the following criteria:
- Brand recognition & strong reputation
- Reliability and long-term consistency
- Corporate responsibility (market, industrial relations, society, environment)